The announcement garnered an unexpected amount of backlash from longtime fans, mainly hardcore PC gamers hoping for the announcement of a new PC based continuation of the Diablo series (see here the infamous ‘red t-shirt guy’ clip). Read more to learn about what happened and what lessons in customer loyalty we should all take away from it, regardless of our industry.Īt their recent gaming conference Blizzcon, computer game maker Blizzard announced a mobile version of their popular Diablo series - Diablo Immortal. So when my news alerts blew up last weekend with reports of customer outrage at a gaming conference I was naturally intrigued. As someone passionate about customer experience, I am always on the lookout for examples of do’s and don’ts when it comes to keeping customers happy.
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